A New-to-me Podcast about Health

I listened to Episode 28 of a podcast called, "The Living Experience" by Dallas Hartwig and Pilar Gerasimo. They were talking about the difficulty in trying to live a healthy life in a society that is unhealthy. I found their concept of "healthy deviance" interesting. To become healthy, one must deviate from the establish culture of unhealthiness. Has anyone experienced push-back from family, friends or acquaintances in their health journey?